Long-tail keyword research is one of my least favourite terms in the field of search marketing as
it does not to my mind describe adequately what it actually is. In any event, I have decided to break cover with my own personal method of mining long-tail keywords,in a way that is also extremely kind to the search engines, while at the same time being ruthlessly efficient. (more…)

If anyone were ever wondering how strong the stranglehold Google has on the world of search advertising, then today’s deal between Google and Yahoo! will make it clear just how powerful Google has become.

Within just hours of yet another approach from Microsoft, Google has done a deal with Yahoo! that seems to enable Google to syndicate its search advertising (AdWords) on Yahoo’s distribution channel. (more…)

Posted on June 12th 2008 to Uncategorized by Chris Lee | Comments(1)

Just done another video showing how Keywords Analyzer users can use the software to compare the on-page search engine optimisation techniques between competing keywords and websites.

Essentially, you have complete control - by using the SEO function in settings in Keywords Analyzer, all you need do is select how many competing websites you want to scan for each keyword and (more…)

Posted on June 11th 2008 to SEO by Chris Lee | Comments(1)

One of the most important uses for keyword research tools like Keywords Analyzer or Keyword Elite is in the field of AdWords marketing.

In adwords marketing, one of the critical pieces of information that any adwords marketer needs to know, is the relative adwords demand for each keyword - and that is what keyword tools like Keywords Analyzer or Keyword Elite will give you. (more…)

We tried an interesting exercise recently - I put together a head-to-head shootout between the two leaders in this keyword research market. Our own Keywords Analyzer and Keyword Elite.

The challenge was to see how quickly each program could produce 10 000 top keyword results for the keyword search term : Mortgage, together with search counts.

Keywords Analyzer did the job in just shy of 47 seconds - it took Keyword Elite over five hours (and a lot of the keyword search results were not at all relevant to the original search term)

The video tells the story - you can watch it here