Long-tail keyword research is one of my least favourite terms in the field of search marketing as
it does not to my mind describe adequately what it actually is. In any event, I have decided to break cover with my own personal method of mining long-tail keywords,in a way that is also extremely kind to the search engines, while at the same time being ruthlessly efficient. (more…)

One of the most important uses for keyword research tools like Keywords Analyzer or Keyword Elite is in the field of AdWords marketing.

In adwords marketing, one of the critical pieces of information that any adwords marketer needs to know, is the relative adwords demand for each keyword - and that is what keyword tools like Keywords Analyzer or Keyword Elite will give you. (more…)

We tried an interesting exercise recently - I put together a head-to-head shootout between the two leaders in this keyword research market. Our own Keywords Analyzer and Keyword Elite.

The challenge was to see how quickly each program could produce 10 000 top keyword results for the keyword search term : Mortgage, together with search counts.

Keywords Analyzer did the job in just shy of 47 seconds - it took Keyword Elite over five hours (and a lot of the keyword search results were not at all relevant to the original search term)

The video tells the story - you can watch it here

Hi

I caught this question being asked a few times on the SERPS so thought it may be a good idea to answer it here.

For those that don’t know Keywords Analyzer, we measure a keywords usefulness or effectiveness for SEO keyword research purposes using two different measures.

The first is simply what is called R/S - or the ratio of keyword demand to supply. It is best illustrated with an example: (more…)

This was an interesting question that came up on our Keywords Analyzer forum that I replied to over there - and I will paraphrase my answer here: (more…)

One of the issues I want to address head on is the use of Overture in Keyword research tools.

Over the last few years there were a number of keyword research tools that relied solely on Overture (because it was free and did not involve hefty subscription charges) for keyword data. Tools using Overture included such titles as our own Keywords Analyzer, Adword Analyzer, Keyword Elite and the Dowser, among others. (more…)

Posted on April 29th 2008 to Keyword Research by Chris Lee | Comments(2)