One of the most important uses for keyword research tools like Keywords Analyzer or Keyword Elite is in the field of AdWords marketing.

In adwords marketing, one of the critical pieces of information that any adwords marketer needs to know, is the relative adwords demand for each keyword - and that is what keyword tools like Keywords Analyzer or Keyword Elite will give you.

We have put together a video comparing these keyword tools, head to head. In this video we demonstrate how Keywords Analyzer will pull every single competing ad for each and every keyword (if that’s what you want - you have total control) - whereas with Keyword Elite, you only ever see the first page of ads, a total of 8-11 depending on Google’s setup.

This is an important distinction, because with so few ads available, how are you going to work out the relative importance for your adwords marketing with such minimal data? In any event, check out this direct AdWords marketing comparison video between these two keyword research tools here